Fun pop of color
"This was such a fun find! It gives just the right amount of pop without being too shiny or glittery. It also goes in cool which is super fun. I don't think it's a last all day product but definitely fun for a dinner or night out."
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A cooling + soothing eyeshadow stick that gives high impact shimmer without the irritation and lasts up to 8-hrs.
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Suitable for
All skin types
Why we stand behind it
Made with a blend of super-fine crystals + pearls, a safer alternative to glitter, this easy application water-based stick glides on smooth, blends out, and has no fallout. Safe to use directly on eczema or dry eyelids, it’s also silicone- and talc-free, non-irritating, and ophthalmologist-tested.
Key ingredients
Biomimetic Sugar Complex: Helps reduce dryness and flakiness.
Crystal Blend: Adds multi-dimensional shimmer.
Irish Moss: Soothes skin + locks in moisture.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
Gluten Free
Fragrance Free
Soy Free
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Swipe or tap directly onto eyelids. Close cap tightly after use to prevent drying.
Pro-tip
Swipe directly onto eyelid for a bolder more metallic look. Tap with your finger for a more diffused, shimmery look.
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountTower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.
SHOP ALL Tower 28Overall rating: 4.354839 / 5 from 31 reviews.
Review topics: ["color","feels","looks","effect","eyes","sparkle","stick","eyeshadow","shimmer","pigment","shadow"].
"This was such a fun find! It gives just the right amount of pop without being too shiny or glittery. It also goes in cool which is super fun. I don't think it's a last all day product but definitely fun for a dinner or night out."
— Nicole (5/5)
"I love this creamy eyeshadow stick. It has the right amount of shine, it lasts for most of the day and it is a great base."
— Jennifer B. (5/5)
"this is my FAVORITE. it is actually cooling on the skin which is weird and not needed? but still it feels nice hopefully whatever does that isn't quietly filling my body with toxins or building up something to develop a reaction to later"
— Shauna H. (5/5)
"It does glide on cool, which is pretty neat. The color is pretty but the sparkles are a little larger than I would like, not as subtle as mica. It's definitely noticeable if that's your thing."
— CECILIA T. (4/5)
"Eyeshadow goes on smoothly with beautiful pigmentation. A little shiner than I like, so I blended it to calm the shiny."
— Shana P. (4/5)
"This product is so nice as it glides on your lids with a nice cooling effect. It requires minimal effort for looking great and makes my morning makeup routine more efficient and easier!"
— Shelley C. (5/5)
"A little disappointing. It definitely had the cooling effect but it is way too shimmery for me and not full coverage. The Ilia eyeshadow sticks are a favorite. Will not repurchase."
— Maria A. (1/5)
"the cooling sensation is really nice but it’s hard to blend the product once it’s on the lid."
— Carly K. (4/5)
"I really like this, but it is impossible to blend, so you need to be very precise about applying it. Doesn't irritate my eyes and stayed on all day!"
— Lina (4/5)
"This was a great find! So beginner friendly and easy to use, able to be used subtly or layered for a more dramatic effect, stays put but yet is easy to remove with an oil based cleanser. Adds just the right amount of sparkle without the mess of glitter, and it feels so nice when being applied."
— Sedonia Y. (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
A cooling + soothing eyeshadow stick that gives high impact shimmer without the irritation and lasts up to 8-hrs.