Serviette
Ruche Eau de Parfum
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types
Why we stand behind it
Ruche is optimism captured in scent—effervescent, youthful, and luminous. Opening with black and pink pepper and a spark of Turkish galbanum, it softens into the sweetness of ripe raspberry before settling into patchouli and sandalwood. The result is a radiant, skin-hugging perfume that feels like early spring. Vegan, cruelty-free, and formulated without phthalates or nitromusks, Ruche reflects Serviette’s commitment to thoughtful composition and sensory joy.
Key ingredients
Galbanum: Introduces a crisp, green freshness.
Raspberry: Brightens with a playful fruit sweetness.
Sandalwood: Adds creamy, grounding warmth.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
Fragrance Transparency
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Spray once or twice onto clean skin at pulse points such as the wrists, neck, or inner elbows. Allow the fragrance to develop naturally as it warms on the skin.
Pro-tip
Apply to fabric, such as the embroidered serviette which comes with each bottle, for a subtle diffusion that lingers throughout the day.
Full ingredient list
Alcohol Denat., Fragrance (parfum), Linalool, Limonene, Benzyl Benzoate, Benzyl Alcohol, Farnesol, Isoeugenol, Eugenol.
Fragrance
Airy and light, like a bounty of fruit carried on a soft breeze. Top notes: Black Pepper, Pink Pepper, Nutmeg Middle notes: Galbanum, Raspberry Base notes: Patchouli, Sandalwood
Radical Fragrance transparency
Credo believes in your right-to-know.
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Serviette
Serviette is a fine fragrance brand that proposes a return to good taste as a form of cultural capital. Through scent, Serviette takes traditional codes of cultural currency and questions their meanings and associations, thereby creating space to challenge authenticity, and build one’s own idea of “good” taste. Founded in 2024 in New York City, Serviette began with a simple truth: our relationship with "good taste" is both deeply personal and inherently social—a dance between individual identity and cultural currency.
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