Love
"Not as “tingly” as some other brands but just as effective! So pretty with some lip liner!"
Tower 28
ShineOn Plumping Lip Jelly
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types
Why we stand behind it
This high shine, non-sticky formula is made with plant-based extracts + peptides that gently stimulate circulation + naturally boost hyaluronic acid production for fuller-looking lips. Tortula Oil and Arnica work together to keep lips hydrated and free from irritation, while Hyaluronic Filling Spheres smooth the look of fine lines.
Clinical Results:
In a third party study with 35 people including those with sensitive skin:
94% of participants experienced an immediate improvement in lip volume
100% of participants experienced an immediate improvement in hydration
In a third party consumer perception study of 34 participants with sensitive skin:
100% agreed the product was not painful to use
95% agreed the product did not cause redness or flushing after 8 hours of use
Key ingredients
VibePlump™: A plant-based stimulant that gently increases circulation for a natural plumping effect
Volulip™: A peptide complex to stimulate hyaluronic acid + collagen production to boost lip volume over time
Hyaluronic Filling Spheres: Instantly fills in and smooths fine lines
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Gluten Free
Fragrance Free
Alcohol Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Swipe on and smile! Every pair of lips are unique. Allow up to 5 minutes for the vibes to kick in.
Full ingredient list
Polybutene, Caprylic/Capric Triglyceride, Octyldodecanol, Synthetic Wax, Silica Dimethyl Silylate,
Triethyl Citrate, Cetearyl Ethylhexanoate , Acmella Oleracea Extract, Isoamyl Laurate , Ethyl Vanillin, Kaempferia Galanga Root
Extract, Sorbitan Isostearate, Helianthus Annuus (Sunflower) Seed Oil, Tocopheryl Acetate, Linoleic/Oleic/Palmitic
Triglyceride, Pongamia Pinnata Seed Extract, Passiflora Edulis Seed Oil, Ethylhexyl Palmitate, Portulaca Pilosa Extract, Sucrose
Cocoate, Arnica Montana Flower Extract, Mangifera Indica (Mango) Fruit Extract, Trihydroxystearin, Palmitoyl Tripeptide-38,
Tocopherol, Sodium Hyaluronate. May Contain/Peut Contenir [+/-]: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium
Dioxide (CI 77891), D&C Red 7 Lake (CI 15850), FD&C Blue 1 Lake (CI 42090), D&C Red 28 Lake (CI 45410). <251101.1b>
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountTower 28
Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.
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